Business have to maintain a solid image online if they want to thrive. That implies investing in your website once every year or couple years.
I had the opportunity to work with a local business development organization; 'Stockton Impact Corps'. Using their current service with Weebly, I updated their site to reflect the new emphasis on covid and the information some business might need to obtain regarding the day to day business
It had been a few years since the last visual updates to the website. Stockton Impact Corps had to maintain a professional image as well as to upgrade their look and navigation to a modern look that will attract and inspire the right clients to contact them.
Unlike many companies that neglect the look of their online presence, Stockton Impact Corps did the best choice for their brand when it came time to show possible business partners that they are not only reliable but innovating the start-up business. As more people stay at home and are forced and taught to rely on new technologies to find what they need, and places to get started on their goals. This creates the perfect opportunity to invest in a design or re-design of your online presence. Your website must do three things as clear as possible.
When you visit anyone's website if it's not immediately clear what they do, who they are, and if it doesn't make it easy to contact the or create the first action step, the website has failed. You don't have to do everything yourself, is better to have people who specialize in the field to work the system for you. Whether you are starting your business or you're struggling to survive, investing in your online presence and solidifying the look of your website might be the best investment you can do for yourself and your business.